In Enchantment, Guy Kawasaki draws from his tenure as chief evangelist at Apple and from his decades of experience as an entrepreneur and venture capitalist. He focuses specifically on handling difficult decisions, breaking entrenched habits, defying the wisdom of crowds, and persuading colleagues to work for long-term, mutually beneficial goals. Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
What I Will Learn