Leveraging Workforce Diversity:
How to Lead People Not Like You
by Kelly McDonald
March 19, 2019
Workforce diversity can be either a positive force or a divisive one within an organization. Communications expert Kelly McDonald shows leaders how to harness the power of peoples’ differences — how to get individuals with widely disparate backgrounds, mindsets and motivations to collaborate effectively, to rally around common goals and to consistently produce at a high level. The end result is a healthy workplace culture and an organization that succeeds not in spite of peoples’ differences but because of them.
Based on her recent book, How to Work With and Lead People Not Like You: Practical Solutions for Today's Diverse Workplace, McDonald’s message addresses how to overcome differences and create cohesion. It’s about developing the skills to understand what motivates people who are different than you, and to leverage that understanding to make lasting personal connections, build trust, and influence others. A workforce with different viewpoints and perspectives can be an advantage. McDonald shows you how to turn conflicts into synergy.
One of the nation’s leading consumer trend-spotters and an expert on generational differences, McDonald is the founder of McDonald Marketing, which has twice been named among the top U.S. advertising firms, and whose clients include iconic brands like Toyota, Nike, Harley- Davidson and Miller-Coors. She’s also the author of two other books, How to Market to People Not Like You from 2011 and Crafting the Customer Experience for People Not Like You from 2013.
