Geno Church

About: Geno Church

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  • Role : Communication, Innovation, Culture, Strategic Planning
  • Website : https://executiveforum.net/courses/brains-on-fire-igniting-powerful-sustainable-word-of-mouth-movements/
  • Experience : He has been a presenter and a workshop facilitator at events hosted by the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney and the Word of Mouth Marketing Association, to name a few. He is widely quoted in blogs and co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements and The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing. Geno is quoted in print on a regular basis, and thanks to his southern charm, is one of the nicest guys you’ll ever meet.
  • Specialist in : Digital Marketing, Consumer Insight Research, Word-of-Mouth Strategy, Creative Direction, Creative & Ideation Facilitation, Community Management & Strategy, Branding, Naming & Identity, Building Movements, Speaking WOMology | Dumbing Down Smart WOM Research Findings WOMology | Dumbing Down Smart WOM Research Findings I'll take my Community with Chocolate Chips I'll take my Community with Chocolate Chips
Topics Handling
Course Name Lesson Name Complexity Length
Geno Church Full Program Video. 142 mins
Geno Church 5 Steps. 20:57 mins
Geno Church Literacy Case Study. 18:42 mins
Geno Church Love 146 Case. 22:47 mins
Geno Church Emotions. 2:53 mins
Geno Church Social Aspect - WOM. 10:34 mins
Geno Church Fiskars Case Study. 30:47 mins
Geno Church WOM-ology. 5:15 mins
Geno Church Campaigns. 8:57 mins
Geno Church Minicooper. 8:14 mins
Geno Church WOM. 5:04 mins
Geno Church Introduction. 8:35 mins

As Word of Mouth Inspiration Officer at the 12-year-old company Brains on Fire, Geno Church has a plethora of ideas about how to get your internal and external clientbase to talk up projects and initiatives that are important to them. He and two colleagues share what they have learned from years of successful marketing efforts in their new book: Brains on Fire: Igniting Powerful, Sustainable,Word of Mouth Movements.

The premise for their book is that even though people typically feel resistant to “marketing,” they actually market causes and communities they care about all the time. Especially with the advent of new technologies, such as Twitter, YouTube, and Facebook, individuals are speaking out, talking back, and spreading the word every single day. Church will give you insights into how to harness people’s passion and interconnectedness for your own strategies and plans.

He will give you the keys to building long-term momentum both online and offline for your product, service, or organization. Featuring ten lessons you can start building on today, Church will take you step by step through ways to inspire excitement and engage customers and other stakeholders who will advocate for you. Church received a Bachelor’s degree in Advertising from
the University of South Carolina.